Jaylen Fast's profile

Old Spice Redesign

Jaylen Fast
•
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
 
 
 
BEFORE
Oversized • Use of Plastic • Poor Typography • Loss of sophistication • Product Uncertainty
 
 
 
 
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
 
 

AFTER
Compact • Environmentally Friendly • Type Hierarchy  • Innovative • Sophisticated
 
 
 
 
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
 
 
COMPARISON
Overall size has been cut by over half
 
 
 
 
redesign old spice NEW DESIGN design innovate digital colour Sail boat cologne Menswear product
Old Spice Redesign
Published:
Jaylen Fast's profile

Owner

Jaylen Fast's profile
Vancouver, British Columbia, Canada

Old Spice Redesign

A redesign to the classic Old Spice packaging.

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives