RoboCup is an international project aimed at promoting artificial intelligence and robotics. Every year teams from around the world use the game of soccer to push the boundaries of technology and possibility by creating teams of robots to compete against each other. We developed www.robochallenge.co.za as the central point of the campaign. On it, developers could watch the videos we created, enter the competition by completing their details as well as get software downloads. Other elements included print ads, posters, postcards and emailers.