During my time on the internal marketing team at Kronos, a new brand needed to be developed for the Summer Games: Battle of the Interns. This annual event is put on by Kronos for interns at Boston-area tech companies. The idea is to have a fun afternoon of competition to foster a collaborative community among regional tech companies. Interns from six technology companies gathered to compete at Boston University.
Ideas of friendly competition and technology needed to be combined to create a visual identity. The focal point of the brand revolves around the circular icon and a vibrant color palate of geometric shapes in the background adds visual interest. This solution was well received both internally and among other companies. Deliverables included banners, t-shirts, wid signs, custom corn-hole boards, balloons, and metals.