As part of the Smile for London campaign we produced a film which illustrated a poem by Benjamin Zephaniah. This was shown as part of a series of films on the London Underground to uplift and inspire commuters. The poem entitled Who's Who was illustrated using type made from balloons - what better way to raise a smile and reflect the themes of childhood within the poem.
We spent a long fun day filming in a studio, creating an alphabet that floated through the camera. The resulting footage was then timed to a evocative reading of the poem by Benjamin Zephaniah, ending with a bang!