Logo Ideation - started out playing with some shapes and colors. The question in mind is how do we incorporate the words together, or even symoblize the notion of "Filipinos" and "Forward".

After an initial sketch session and brain dump, we start to refine some more solid ideas. In this process, we also start to simplify the shapes and get a better understanding of the visual cues.

At the end, a final pass has been made. It incorporates the "fast forward" symbol within a Philippine flag.