Edouard Malingue Gallery is a Hong Kong based contemporary art gallery, showing emerging and established artists from around the world. As part of a large scale visual identity project (this case study constitutes part 2/2, first case study here) we designed and developed the gallery’s new website.
The website is built around three columns, relating back to the number three, one of the central concepts introduced with the new identity. The columns are flexible and adapt to the varying content across the site. In the start section, the right hand column is built as a digital pin board, which displays a randomly ordered selection of images uploaded by the gallery.
With a lot of content inherited from the gallery’s previous website, each section of the new site has been carefully planned to provide the visitor with an engaging, in-depth presentation of the gallery. On mobile, the three columns are stacked on top of each other to best utilise the narrower screen width. With a demographic spread out across the world, the content is made available in different languages. As of today, the site is set in two languages, English and Traditional Chinese, with a version in Simplified Chinese currently in progress.
A sparse use of design elements and functional features make sure that the content always stays in focus. The bespoke typeface designed for the new identity is allowed to set the tone, paired with strong imagery, primarily represented by the work of the represented artists. The scaled back UI is complemented by modern features, such as swiping through images for an intuitive and seamless experience.
Please visit our website for bigger images and more work:
www.lundgrenlindqvist.se
www.lundgrenlindqvist.se
