This is a personal project I've been working since the last February. Concept of the project is to create a platform where new graphic artists could be introduced and exposed in a interesting way.
This is how it works:
1. Two artists create a design based on our theme.
2. These designs go head to head and battle it out online.
3. People can comment, share, and vote online for which one should get made.
4. At the end of the battle period the winner is announced and gets made into a T-Shirt.
The idea is that everyone has an opinion of art and design, so we host battles between artists around the world competing for recognition among the people.
After concreted the main concept, I have art directed and designed the main website, several social media channels, print materials to promote the project. Also concepted, shot, and edited the teaser movie. I have also illustrated one of the OG series design.
We held launch party on 17th December 2011 @Burdekin hotel