ghost (Greenpeace – "Your search did not match any documents")
idea + copy: Bartosz Bukowski
How to become a copywriter without school and portfolio? Create a good ghost. In my idea, I used Google's search engine mechanism and the sound similarity of English words.
Many years later, this idea of mine appeared in the head of someone else. The realized ad broke the prize bank at the Cannes Lions competition.
Google search: whale
Did you mean: wail
Did you mean: wail
Help us stop whaling before it's too late
Google search: Arctic Circle
Did you mean: arid circle
Did you mean: arid circle
Help us stop global warning before it's too late
Google search: Amazon forest
Did you mean: Amazon foundry
Did you mean: Amazon foundry
Help us save Amazon Rainforest before it's too late
