4/2015
TICK-TOCK
| The theme of the project is ''CALL FOR DONATION''.
| Our beneficial group is obese children. Our client is UNICEF. Our target audience are the general public. The project would like to call for the general public to donate their sweat and time to the obese children to experience the hardness too keep fit by giving some effort towards our beneficial group, obese children. It is put in a big open area that many people could join the activity, for example outside the harbor city.
The big screen
The upper part is the counting down life bomb of the obese children to catch the audience attention. The obese child wearing the atomic bomb in the big screen is eating when no one is doing exercise in front of the installation.
The stepper
When the audience try to step on the stepper, the obese child in the big screen is doing exercise. After all the lights on the stepper on, a light will go from the stepper the big monitor and it is converted to a heart, which adds time to the counting down atomic bomb. It implies that doing exercise can help extent their life expectancy. UNICEF will donate organic food to the school according to the accumulated time donated from the participants and also hold some activities or workshops for the obese children in order to promote healthy living style.
The small monitor in front of the stepper
There is a small monitor in front of the stepper which gives clear instructions to the one who are going to donate their sweat so participants can easily follow the flow of the campaign.
