A relaunch of the structure and design of match.com
A new release of match.com in 2008
In 2008, match.com looked for a relaunch of their US website and a new structure for organizing all of their content. We came up with "MyMatch", a user's homepage and launch point for all popular content found on match.com.
My Match - Where all updates for your account are clearly outlined in one streamlined region. These components were formerly introduced throughout different pages on the site.
Making search simpler: match.com has many methods to allow you to search for someone and we condensed these into one clear, easy to read page.
A landing page a user would typically come across as their point of entry to the site—either via email or paid media.
There were countless iterations of these pages. Our goal was to create versions which would provide baseline copy support yet clearly drive the registration field, without distracting users from signing up.