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    Branding for a startup Specto Labs Ltd.
    Published:
Branding & identity for startup Specto Labs Ltd.
I created this identity for Specto, the "missing piece developers and testers are looking for to help them deliver quality software quickly."
 
Key brand traits: Simplicity as a key concept. Simplicity and precision. 
 
Using the fonts, Montserrat for the logo (tweaked), the headings and pull outs, and Neuton for body copy, everything is simple but modern. The e in the logo is rotated to add a visual catch and key off some colour.