I focused on three pieces of literature and music, namely Sonnet 18 by Shakespeare, the Greatest Love of All by Whitney Houston, and a Soliloquy from Shakespeare’s Hamlet, and adapted their verses to fit that of a man speaking about his beard in a highly emotive, enthused manner. I combined modern slang and terminology with the existing verses to create humor, and convey Bonafide Beards quirky brand image, whilst still carrying across the message that your beard is poem, speech, and song worthy. And if it isn’t, Bonafide Beards will make it so that it is.