Zheng Yi Lim's profile

AR projects in 2015

AR Muse is a series of AR research projects.

Objective : Study the effect of kinesthetic learning via AR technology 
Platform : Google Play Store
My role : Content generator & Visual designer
Timeline : 3 months 
Exhibition : Singapore Science Center, 2015
Background : 
AR muse is a brand umbrella for various AR projects aim to utilize AR tracking capability to study the effect of kinesthetic learning. It consists of Project Bee, Project Butterfly etc and have been showcased in Science Center for public, especially kids.  Keio NUS CUTE center (a research lab based in Singapore) wishes to validate the hypothesis that one learns with body movement would result in higher retention rate. Hence, these projects were developed as a series of mini AR games that educate young learners some uncommon facts about inserts as they move the mobile devices over a huge wallpaper to complete the games. Upon completion, simple quiz was conducted to measure their memory retention.  

Objectives:
Develops engaging AR games to encourage simple body movements and educate young learners uncommon facts. 

Target Audiences:
Like-minded individuals who play casual games. They enjoy interacting with public art installation.

Responsibilities: 
- created storyboard with uncommon facts about inserts.
- iterated game play and interactions
- designed graphical AR markers to increase AR tracking and attract players
- generated, animated and optimized game characters for mobile AR applications for Android. 
Place a mobile device over our poster with the app running, visitors would see the graphical assets designed specifically for each exhibition.
AR-muse : project bee
available on Google Play Store.
Fun Fact : Mite ( game character ) attaches to baby bee's body and weakens the bee by sucking. Honey farmers commonly use "mite zipper" to get rids of them. 
Fun Fact : once pollinated, flower transforms into fruit(s) depending on the pollinator impact factor. (Papaya's factor is lower than strawberry)
Installation at Singapore Science Center, 2015
Photo taken when a female visitor was playing the AR game.
Thanks for your time.
AR projects in 2015
Published:

AR projects in 2015

Encourage exhibition visitors to interact with the exhibits and enrich their learning.

Published:

Creative Fields