Memory Care living Identity case study:
When we were approached by Memory Care living® for a new identity project, we knew we were in for a fun ride. Memory Care Living’s current identity felt dated and in fact, the brand lacked identity on its own. First, we needed to find Memory Care Living®’s personality. We started the project by deconstructing their brand, while analyzing their place among competitors to find the best voice and placement for them.
Before the new identity project got started, we had to create a print ad. Little did we know, the capaign would be the start of the new brand.
The following is the result of our efforts, which have helped the brand immensely by finally being able to communicate with their audience in a manner that becomes part of the brand.
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