Print campaign for Greenwich Clothiers.
When I worked in Manhattan, I commuted from Connecticut. On my way from Grand Central Station to my office, I'd walk past a luggage store that had a giant sign that said "Going Out of Business." They also played a recording over a loudspeaker that said "Going out of business. We are going out of business." For three years I walked past that store, and for three years, they were going out of business.
Turns out, that was the name of the store -- Going Out of Business. I never thought that was anything to celebrate. And I still don't. But it inspired this campaign.