Breaks and Bridges is a Chicago-based indie/progressive rock band. They are a loud, gritty rock band, but they also have many clean, peaceful moments in their songs that give an atmospheric feel to their music. I knew that I needed to somehow represent that in their logo.
Because their songs have many rapid changes in tempo and dynamics, I kept thinking of Morse code when I listened. Morse code is calculated and systematic, but it can also seem irregular and chaotic; I thought this represented the band perfectly. The dots and dashes of Morse code can also represent literal breaks and bridges. To get the clean/atmospheric fell that I needed, I used a condensed san-serif type. To get the gritty/textured feel I needed, I replaced the “i” and the stem of the “k” with lines constructed with dots and dashes (Morse code).
Because their songs have many rapid changes in tempo and dynamics, I kept thinking of Morse code when I listened. Morse code is calculated and systematic, but it can also seem irregular and chaotic; I thought this represented the band perfectly. The dots and dashes of Morse code can also represent literal breaks and bridges. To get the clean/atmospheric fell that I needed, I used a condensed san-serif type. To get the gritty/textured feel I needed, I replaced the “i” and the stem of the “k” with lines constructed with dots and dashes (Morse code).