Encore Thrift Store is a voluntary, non-profit, non-denominational organization, operating a thrift shop to benefit the general public by providing used goods and other items for sale.

The logo was created to be modern and eye-catching, Helvetica was used to make the logo look strong and everlasting. By creating contrast and interest with the ‘c’ and ‘o’ in an organic and fluid way, the logo stays timeless. Blue was selected to show the consumer that the thrift store is an honest and reliable non-profit organization, and orange showcases that Encore is optimistic about the future, and is affordable to everyone.