Perfect Organics tea

We created a series of packaging for Perfect Organics classic tea, showing one of its key advantages: the quality of the tea used for the tea bags is not inferior to the loose leaf tea quality. In order to attract the tea-lovers’ attention to the tea individually packed products, we decided to tell the secrets of each kind of tea in details. The details are very important for the experts when they are up to buy something. That is why the informative part of the packaging imitates the page of encyclopedia. By using infographics in botanical illustration style we gave maximum information on the origins and classification of the tea leaves, taste qualities, boiling temperature and consumption options.
 

Creative team:

Project manager: Ekaterina Saburova
Creative director: Alexandr Suvorov
Art Director: Oleg Schegel

Copywriter: Julia Bibisheva
Designer: Olga Baol
Illustrator: Olga Baol