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UELIJE olive oil | Concept, Identity, Event design

MARKACIJA Marketing . Comunications
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markacija Olive Oil oil packaging design Fair Design Event Design
markacija Olive Oil oil packaging design Fair Design Event Design
Brici živijo z zemljo in jo spoštujejo. Kar vanjo vsadijo, vzgajajo z ljubeznijo in z zavestjo, da jim vsaka biljka poplača ves trud, kolikor so ji ga posvetil. Vsaka kaplja znoja se pretvori v naravno zdravilo, skrito v zrelem plodu ali  njegovem soku.
Kot vse, kar zraste v Brdih, je tudi oljčno olje vrhunske kakovosti. 

Zgodba o treh sestrah:
Brda nekoč ni krasilo samo češnjevo cvetje, temveč tudi prelepi nasadi Oljk, ki so krajini dodajali pristen mediteranski pridih. Poseben čar pa so oljčni nasadi dobili, ko so se med sivo zelenimi drevesi spretno smukala mlada in lepa dekleta.    
Takrat so v Brdih živele tri sestre. Bile so hčerke dobrega gospodarja. Domačini so ga zaradi njegove predanosti Oljki klicali O'Lea. Vse tri njegove hčere so bile deviško lepe in polne ljubezni. 
Najstarejši je bilo ime Vita, črnih las, elegantno polna in zrela ženska. Druga je bila bElla. S tisto zdravo grenčico in nagajivo trpkostjo, a v srcu sladka. In še tretja, sAna, podobna sestri Viti, le nekoliko bolj drobna, a vedno dobre volje in polna energije.
S svojo spontanostjo so poživljale življenje v nasadih, s poznavanjem zdravilne moči oljčnega olja pa so delale prave čudeže: Srčnim bolnikom nižale pritisk, starim zgaranim kmetom pomagale poganjati kri po žilah, mirile želodčne težave, otrokom so dajale olje kot blago odvajalo. Ljudje so jih imeli radi in si kar niso mogli predstavljati življenja brez njih…
A tako za Oljke, kot za kmete, so prišli težki časi. Oljčno olje ni več prinašalo dovolj zaslužka za preživetje in nasadi so se pričeli krčiti. Med 1. svetovno vojno so bile v teh krajih hude bitke, tako da so bili nasadi izravnani z zemljo. Kar je od Oljk še ostalo, je uničila velika pozeba. Za tem so kmetje pričeli množično saditi vinsko trto, le tu pa tam je samevala še kakšna Oljka.
Tudi našim trem sestram je trda predla in primorane so bile oditi od doma, v svet. Ena je odšla na Sicilijo, druga v Španijo in tretja v Grčijo. Tožilo se jim je po domači zemlji.
Leta so minevala, časi so se spremenili. Ljudje so začeli skrbeti za svoje zdravje. Hčerke gospoda O'Lea so vedele, da je prišel njihov čas, ko se lahko vrnejo domov. Spet so videle grad na Dobrovem in "turn" v Šmartnem. Sprva so se naselile pri bratrancu, ki je po čudežu preživel. "Gorgazo" je veljal za posebneža in čudaka, a ženske so ga imele kljub temu rade. Njegovo olje je bilo nekoliko bolj tekoče, a izvrstnega okusa. 
Vse tri sestre O'Lea so domačini sprejeli z ljubeznijo in z odprtimi rokami. Svojo hvaležnost so vračale s tem, da so obudile tradicijo zdravega življenja in pridelovanja deviškega oljčnega olja, ki še dandanes pomaga okrepiti marsikatero utrujeno srce.   
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PHOTOS FOR PROJECT NEEDS
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UELIJE olive oil | Concept, Identity, Event design
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UELIJE olive oil | Concept, Identity, Event design

UELIJE olive oil, brand design, packaging design, concept and identity design

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