North Gate Vineyard is the greenest vineyard in Loudoun County, VA, and they needed a new face to reflect that. Their redesigned identity pulls elements from their multitude of conservational efforts — the leaf is a symbol of both their vineyard and their focus on green energy, and the butterfly is a symbol of their animal relief efforts such as their butterfly station. A strong serif signifies their bold stand to be as green as possible and is paired with a lighter san serif to make their mark in the modern world. The color palette also shows off their eco-friendly side, their drive to create quality wines, and their volunteer work in their community.