Blue Cross and Blue Shield of Alabama
Be You advertising campaign created for Blue Cross and Blue Shield of Alabama. Be You was a statement for people to focus on living their lives without the worries of healthcare insurance.
 
ART DIRECTION / DESIGN
Two :30 TV spots were created. One focusing on the individual and the other focusing on business.
Several :15 animated spots were created to run during program specific times.
Two additional animated TV spots that focused on the plans and educating the consumer to see more on their website.
Blue Cross and Blue Shield of Alabama
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Blue Cross and Blue Shield of Alabama

Be You was a branding campaign created for Blue Cross and Blue Shield of Alabama. It's core message was that the coverage provided could help you Read More
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49
0
Published:

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