Be You advertising campaign created for Blue Cross and Blue Shield of Alabama. Be You was a statement for people to focus on living their lives without the worries of healthcare insurance.
ART DIRECTION / DESIGN
Two :30 TV spots were created. One focusing on the individual and the other focusing on business.
Several :15 animated spots were created to run during program specific times.
Two additional animated TV spots that focused on the plans and educating the consumer to see more on their website.