Juana Merlo's profile

WONK

Juana Merlo
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The task was to reposition American University as the nation’s capital wonk base. Every different college at the university is a different type of wonk hero. 
Awards / Emmy Award for Best Single Spot Commercial, 2012; AMA Top Marketers Award, 2012; and Nine CASE Circle of Excellence Grand Gold Awards, 2012.
My role / Concept development and design
Photos / Design Army
Video / Matt Fredericks
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Outdoor Transit ads
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Adobe Portfolio higher-ed higher education University campaign college Washington DC campaign Wonk Campaign american university Wonk communication Integrated Campaign
Guerilla marketing + Stop Motion Animation
WONK
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