KL Wonderstruck
Tourism promotion of Kuala Lumpur, Malaysia
Tourism promotion of Kuala Lumpur, Malaysia
A project where i was required to do an experimental typography and use it for promotional items.
I chose to do tourism promotion based and made the experimental typo which suits the type of project.
The typeface is made from fabric and accessorize, to symbolize the hype activities, fun, young and exotic feeling of The concept is 'KL for teens', to create a different feeling of tourism promotion for the city which have been featured as city for older people in some ads.
Final result: poster, booklet, experimental typeface.
Booklet, which consist 16 pages of postcards featuring different tourism spot of Kuala Lumpur
