Creative direction for the launch of Adobe Document Cloud. I was the client-side creative director for the launch, covering advertising, web expe… Read More
Creative direction for the launch of Adobe Document Cloud. I was the client-side creative director for the launch, covering advertising, web experience, photography, video, and more. Read Less
In March, Adobe launched Document Cloud — the first ever combination of Acrobat and online PDF services with e-signatures. To drive awareness of the new offering, I led creative direction (from the client side) for the launch, from advertising to photography to web experience to video.
My team produced a highlights reel aimed to drive awareness and momentum for our initial PR efforts. The track is 'Houdini' by Foster the People.
Experience Design Video
A behind-the-scenes look at the design process behind the new Acrobat DC. My team produced this as a short, documentary style piece.
My team also design, wrote, and built and entirely new experience for Document Cloud and Acrobat DC. From the AWS-hosted environment, to the Adobe Experience Manager enterprise WCMS, my team developed the entire experience.