Hyphen Airlines
In collaboration with TATA Exlsi & Srishti Institute of Art, Design & Technology, this project was carried out over a period of six months starting July 2014. The main idea of this project was to create a brand proposition for a hypothetical new airline and then design the entire brand and its identity/communication. The documentation book showcases the entire brand from its inception. The brand proposition and the brand itself was built in collaboration with two other students, while the other collaterals like website, menu cards, check-out cards and so on were designed by me.
Ideation process 
Ideation process 
Ideation process 
Initial iterations for the logo
Initial iterations for the logo 
Initial iterations for the logo 
Proposed identity 1
Proposed identity 2
Final logo 
mono-colored variant for the final logo 
Final identity 
Initial iteration for the in-flight menu card
Initial iteration for the airline website
Simple site map for the website
Final design: Homepage for the website
A page from the website 
Final website: Navigation
Check-out cards that provide useful information about the destination of arrival
Final design for the in-flight menu card
Air sickness bag 
Air sickness bag 
In-flight coasters
In-flight serving trays 
Pages from the brand manual
Process book for the entire project
Hyphen Airlines
14
419
2
Published:

Hyphen Airlines

In collaboration with TATA Exlsi & Srishti Institute of Art, Design & Technology, this project was carried out over a period of six months starti Read More
14
419
2
Published:

Creative Fields