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Portraits of The Verge
The Verge Team

The Verge (2011)

On a very hot, sticky day in August 2011, I was invited to the offices of SB Nation and the newly formed Vox Media on 5th Avenue in Manhattan. I was there to photograph Joshua Topolsky, Nilay Patel and the entire team behind one of the most eagerly anticipated consumer technology web sites to launch to date: The Verge.

The idea was to shoot images inspired by the early advertisements for IBM and science editorial publications of the 70′s and 80′s. Think pictures of Steve Jobs & Steve Wozniak in their garage, or classic editions of Omni.

It was also important that these pictures had a sense of the humor as well as evoke the unbridled passion for technology that permeates everyone who is a part of The Verge.

The office was turned into a makeshift studio ​​​​​​​with the brand new painted logo on the wall as the main focal point. The props were sensational: vintage tech and gadgets of all shapes and sizes — including a mint condition Apple Newton and some truly huge mobile phones. The choices for wardrobe were eclectic in the extreme, think MadMen meets Wired. And everyone managed to come up with their own individual look, even if that look was to look like they didn’t have a look.
 
Client: The Verge / Vox Media
Creative direction, photography and retouching: James Bareham
Producer: Kyle Kramer
The Verge Pod Cast Team
Joshua Topolsky | Editor in Chief
Nilay Patel | Managing Editor
Thomas Ricker | Senior Editor (Europe)
Paul Miller | Senior Editor
Vlad Savov | Senior Editor (Europe)
Sean Hollister | Senior Editor
Ross Miller | Senior Editor
Dieter Bohn | Senior Mobile Editor
Chris Ziegler | Senior Mobile Editor
Joanna Stern | Senior Reviews Editor
Joseph L. Flatley | Features Editor
Laura June | Features Editor
Thomas Houston | Features Editor
Sam Sheffer | News Writer
Chad Mumm | Video Producer
Nina Sokoler | Production Coordinator
Marty Moe | Publisher, co-founder
Joshua Topolsky | Editor in Chief
Nilay Patel | Managing Editor
Paul Miller | Senior Editor
Joanna Stern | Senior Reviews Editor
Portraits of The Verge
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James Bareham

Portraits of The Verge

A photographic portrait shoot to capture the personality of the dynamic editorial team behind one of the most eagerly anticipated new tech blogs Read More
77
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Published: