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    A witty branding design.

White Laundry is a fashion label that curates feminine textures and cuts. The label draws attention away
from itself towards the metaphysics of clothing as form and material.

The namecard has it's pointed ends of the initials W. and L. angled out to form a clothes peg as it teasingly attach itself onto the pieces. Tuck the card onto a piece of laundry and watch as the scoop fills to its brim, playing a visual tribute the classic symbol familiar to all. The card stands as a reminder to the life-cyle
of clothes.