If you are in business for quite some time, you must have heard about the term Search Engine Marketing (SEM), which is a form of internet marketing through which you can increase the website’s visibility or a web page’s visibility in the results of the search engines through advertising and optimization.
The term SEM consists of two methods through which you can market your business. One method is of Search Engine Optimization (SEO) and the other one is of Pay per Click (PPC) advertising. The difference between the two is that SEO generates traffic without paying Google and PPC does the same by paying Google.
Regardless of what method you choose, SEM is very critical to the successful internet marketing campaign. Even though SEO is free, it requires a great amount of time, hard work and effort for winning continuous traffic and better search engine positions. A lot of companies hire professional companies such as Medialinkers web design in Kennesaw, to do the work for them as there are no short cuts in higher rankings in the search results.
Also, for every search query, the competition is quite fierce, which means only having a quality website full of content would be useful. Without the algorithmic changes, or know how of the working of search engines, you cannot increase the visibility of your website. On the other hand, PPC has a different route. It requires money and certain keywords which are displayed in the ads in the paid search engine positions; this means that instant traffic is generated without waiting for the information for months to come at the top.
PPC, on the other hand, takes a different route. PPC involves putting money behind certain keywords so that your ads display in paid search positions on search engine results pages (SERPs).
SEO vs PPC is a big debate and which method is better is discussed in the infographic published below: