Inside Ventures is a project that came to me recently for a company that was merging 2 other companies. The company is based in Kansas City specialized in sales and marketing of consumer services. All the images are taken from https://stocksnap.io/ and www.libertaddigital.com
I wanted to give the icon a bit powerful and perfection combining the initials of the company I+V with a triangle. This gives the icon a lot of power and can responsively get small without loosing the recognition.
The rounded corners give it a fresh and clean design so it can look really nice as icon for an app too and the red spike gives the meaning of inside ventures.
The colors give the brand a lot of personality. Light turquoise gives the brand fresh and gets close to young crowd which is important in this sector. And the red in the detail gives a lot of power and personality to the brand. It represents that spike that we want to show standing out from our competitors.