Guillaume Bousquet's profile
Hockey stick customizer
HOCKEY STICK CUSTOMIZER - Sher-Wood Hockey
Web-based app

 
Hockey players, especially goalies, are extremely serious about their equipment and there was no real, easy way for them to make sure they order the right specs with a look they liked. At Sher-Wood Hockey, I was asked to design a web-based goalie stick customizer.

With hundreds of spec and colors choices, it was very challenging to make it simple and easy to use. In order to include as many options as possible and maintain simplicity and clarity, the team and I decided to make it immersive with a responsive full bleed interface.
You first choose a stick construction, then you can customize your shaft length and shape, the shape of the shoulder,
the length of the paddle, the curve and tip style of the blade. On each section of the stick you have color zones to customize.
We included preset color schemes and the possibility to see what other people created.
Pictures and construction infos were presented in clean, not-too-pushy slideshows
so the customizing experience isn't spoiled with too much marketing lingo.
There is an ordering page for dealers, reps and distributors.
It is very simple to understand and fill for anyone in the sports industry.
Hockey stick customizer
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Hockey stick customizer

In my job at Sher-Wood Hockey, I was asked to design a web-based goalie stick customizer. Hockey players, especially goalies, are extremely serio Read More

2
118
0
Published: