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    a lifestyle-focused event that support the Mulsanne, reinforcing Bentley's position as a premiere luxury brand.
For the New York International Auto Show, Bentley asked Momentum to build a pop-up exhibit/store in the Meatpacking District. We created an interactive way for consumers to build their dream car without ever having to look at car parts or color swatches.
My roles included concept development, art direction, space design, and furniture design.