The Hidesign Flagship store in Pondicherry is a beautiful store which talks about Hidesign's heritage and story. I designed and created the ''Timeline" - The story of how the brand grew - with illustrations, brass rivets and wood. At some points in the timeline are little shelves where interaction with the product is encouraged.
The Levels poster is placed in the elevator. It tells you which level is for men, women, travel and the cafe.
Designed using copper, brass, nickel and wood, it also serves as an art piece in the elevator.
Below are a few posters that speak of the values that Hidesign represents - handcrafted, vegetable tanned leathers and solid brass. The Handcrafted poster has been stitched with real leather thread and regular thread. The brass poster has real brass rivets on four corners and the leather poster is made of the different types of leather.
