Individual Page Pacing Diagram
Since the new sethakkerman.com layout relies on full-width images and text blocks, it was important to me the page still maintained a balanced flow. Depending on a user’s device, some images could potentially take over the entire screen. As they scrolled down the page, I didn’t want the user to become lost within a series of dark / dark / dark or light / light / light images. To avoid this, I made a conscious effort to present the work using contrasting content modules. This helped me establish some secondary design conditions, supporting the overall goal of using high-quality images to communicate the most important aspect of each project.