ProMaster produces high-quality photo equipment and accessories. This Connecticut-based company helps photographers capture the best images, while the 500 stores in its retail network across North America serve as imaging experts, helping customers present their images in innovative ways.

Work for ProMaster included a strategic rebrand to refocus and reposition the company by creating a new logo, color palette and product packaging. We also created branded templates for ProMaster members, in-store wayfinding signage, point-of-purchase materials, shelf talkers and a custom iPad sales tool.