Hygge (“heu-gah”). This Danish word is essentially the art of building sanctuary and community, of inviting closeness and paying attention to what makes us feel open hearted and alive. To create well-being, connection and warmth. A feeling of belonging to the moment and to each other. Celebrating the everyday.
Hygge happens when we commit to the pleasure of the present moment in its simplicity. It”s there in the small rituals and gestures we undertake to give everyday life value and meaning, that comfort us, make us feel at home, rooted and generous. We all hygge – around a table for ashared meal, beside a fire on a wet night, making coffee together at work, in the bath with a single candle, wrapped in blankets at the end of a day on the beach, sheltering from the rain at a bus stop, lying spoons, baking in a warm kitchen, alone in bed with a hot water bottle and a good book.
In our overstretched, complex, modern lives, hygge is a resourceful, tangible way to find deeper connection to our families, our communities, our children, our homes and our earth. It’s an uncomplicated, practical method of weaving the stuff of spirit and heart into daily life without sentimentality then taking time to celebrate it on a human scale.
Hygge is a kind of enchantment – a way of stirring the senses, the heart and the imagination, of acknowledging the sacred in the secular – a way of giving something ordinary a special context, spirit and warmth, taking time to make it extraordinary. Hygge is about appreciation. It’s about how we give and receive. Hygge is about being not having.
HYGGE Body Infusions is a brand/packaging concept for a hypothetical bath products brand. I got inspired by this word and its definition. At first I started with the idea of a HYGGE Cafe & Relaxation Sanctuary, but since i've never dabbled in cosmetics and beauty product design, I figured i'd give it a shot.
I hope you enjoy the minimalist, logical, & elegant notes here in my design. Bath Time (Bubble Bath Soap), Wash Time (Hand Soap), and Down Time (Body Oil) are the three products I created.
