HCP is a specialist automotive recruitment consultancy with a strong global presence. Partnering with dealer groups across the United Kingdom, Channel Islands, Middle East, Africa and Asia. The challenge was to revitalise its image and represent HCP and its market position. With a whole new look that raises its profile as a specialist recruitment consultancy, allowing it to truly reflect its clients and candidates. The work involved brand development, application, print marketing material and website design.
Final brand direction