Filipp Kuzhel's profile

Railways Identity BTLC




BTLC Group



Client: BTLC Group
industry: Railway logistics

Project Scope:
• Marketing research
• Brand visual identity
• Brand guidelines
• Website design

Baltic Transportation and Logistic Company – is a mature and well-established team of experienced managers in the organization of the transportation process on the railways of the Russian Federation, CIS and Baltic countries. Main activity company aimed at the management and leasing of huge personal park wagons.

 
 
 
 
 
 
 
First Concept
Not accepted
 
 
 
 
 
 
 
 
 
Concept Two
Not accepted
 
 
 
 
 
 
 



Final Concept — Restyling
Accepted
 
Logo key visual:

• Wing
• Railway line
• Wagons
 
 
 
 
 
 
 
 
 
 
Corporate Website Design
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
Some texts and slogans are kindly borrowed from: www.coyote.com
All texts and slogans are copyrighted to their respective owners and were used in demonstration purposes in order to set the certain quality level of the future content.
 
 
The project was created in cooperation with the Agency Project Helix.
All rights reserved.
Bertosh Dmitriy – Design, Art Direction
Fil Kuzhel – Creative Direction
 
 
 
 
Thank you for watching!
 
Railways Identity BTLC
Published:

Railways Identity BTLC

Published:

Creative Fields