MAR Projects has been established with a mandate to carry out import and export of an assortment of commodities and equipment in and out of Bahrain. 

 

While creating the brand identity, the primary function of MAR Projects was needed to be highlighted.

The brand icon, hence begins with the letter ‘M’ and the inspiration of the logo design comes from relating it to graphical elements that touches on various points such as global trade, a simple twin arrows suggesting export and import and  icons to suggest transportation and logistics. The resultant of this exercise is the emergence of parallel lines placed strategically to read MAR. The entire logo is italicized to give it a forward momentum in MAR Projects’ quest for business development. 

 

The colors grey and mauve are indicative of MAR Project’s lineage of professionalism and business excellence.