London Tea Exchange
We were tasked with introducing London Tea Exchange through its existing Spitalfields store to the world. The project involved devising a whole new brand identity that included the heritage of the old tea industry and to appeal to the young and old connoisseurs of tea. We delved into the history, tradition and worldwide influences to bring together a cohesive and authentic brand message. A classic hand-drawn crest evolved through numerous and extensive identity and utilising expert heraldic design knowledge.
The project included a significant online web store (to go live soon), a fully responsive experience seamless between all devices and platforms. Built entirely in-house upon a leading e-commerce framework, it enabled the client to easily adapt to online store management and focus on sales.
We are honoured to have also been working closely on several wide ranging products and tea ranges, including unique custom-designed caddies for LTE. These will be introduced soon as they go through the product design and development process.