TOMMY X NADAL
Nadal by the numbers
Tommy Hilfiger
Nadal by the numbers
Tommy Hilfiger
It comes with much excitement to announce that earlier this month STUDIOJQ were commissioned by Tommy Hilfiger to design an infographic for Tennis World Champion, Rafael Nadal. The internationally renowned, record-setting tennis icon will appear in the ‘Tommy Hilfiger’ underwear and tailored campaigns throughout this year and our brief was to elaborate on interesting statistics about Nadal, both on and off court.
The concept behind 'Nadal in numbers' was to illustrate the statistics in an interesting and exciting way which then enabled fans and followers to learn more about the super star and about his new role as global brand ambassador for Tommy.
We were very lucky to be given the opportunity to explore and execute a style to which we felt suited the brand, the player and their surroundings.
The inspiration behind the design itself, came from the tennis court, using lines and box outs to help structure the information. We then used brand colours and typography to build a story about Nadal, which were then supported by campaign photography of the 14 Grand Slam winning sportsman.
To say I am honored and privileged to have worked with both a world leading fashion brand and also the most talented tennis player in the world, would be an understatement.
Commissioned by Tommy Hilfiger, New York.
Commissioned by Tommy Hilfiger, New York.
