A new branding project I completed for Anahata Rising, an Edmonton based yoga teacher training program. Their training is being built around balance and elevating consciousness through yoga. The word anahata describes Om as it flows through the heart, and also describes the natural state of the heart chakra, whole and pure. 

 

There are so many symbols of Anahata that I was able to play with, like the 12 petal lotus and the 6 point star, but I also wanted to incorporate my own ideas of what I thought would translate well into a brand for the training program.

 

I presented 4 initial logo designs for their consideration. They selected the first concept as their favorite, but they really wanted to incorporate a more organic shape within the design. They also really wanted to see a new idea that incorporated roots into the design, so I provided 3 revised versions of the first concept, and then aa whole new design. 

 

We were almost there, but the new concept had a new typeface that they loved, and they asked if I could see that typeface with two of the organic options. 

 

After this round of concepts, they decided on the design they wanted to go with, so it was time for colour. I researched colour in reference to the Anahata chakra and found that certain colours definitely had strong associations with it (green, pink and blue in particular). The client also requested seeing a design that incorporated orange, so I wanted to make sure I showed that option as well.

 

They selected the blue/green/gray combination and this logo designg was complete! I have been working on some supporting materials for them as well, including a poster, postcard and training manual, and this brand design has been carrying through so well.