REQUIREMENTS:
Almost 20 years working fitness club "Fankas" trademark has no clear stylistic guidelines, as a result clients saw visual chaos in advertising.
After an analysis of competitors we offered rebrand old logo and create brandbook, which helped to establish face of a strong and systematic working company.
These changes led company guarantee exclusivity and recognisability, and formed "youthful and fancy" visitors view about it.
Rebranding - Fankas
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