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    Branding done for PiQube Analytics Private Limited, Chennai. (India) The last couple of months at PiQube have been a rollercoaster of things – e… Read More
    Branding done for PiQube Analytics Private Limited, Chennai. (India) The last couple of months at PiQube have been a rollercoaster of things – excitement, hard work, innovation, developments, drawing boards, excessive coffee and so much more. Of the many changes we’ll be tracking over the next couple of months, a new look was much warranted for due to various reasons: Reflection – As a company, we channel all our energies into building a product that simplifies the way people hire and are hired. We do this with truckloads of passion, drive and dedication. We needed to hence grow a brand that reflects this passion, which in turn will definitely heighten the quality of whatever we do. Rejuvenation – our brand needed to reflect the refreshed spirit amongst the team, and showcase our values as a company to the world. The starting point for this is our new look. Redefinition – what we really are doing is changing the human resources landscape, and disrupting it in a way it’s never been done before. So our identity needed to include this visionary perspective and accommodate the changes that are yet to come. Read Less
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Creating a new look for yourself is triggered by many reasons. Either you are bored of the old-you and want a new look, or you feel the need for change instigated by changes in your life or you simply just want that new haircut because it looks cool!
Well, if you want to know more about the reasons for PiQube’s new look, read on…
 
The last couple of months at PiQube have been a rollercoaster of things – excitement, hard work, innovation, developments, drawing boards, excessive coffee and so much more. Of the many changes we’ll be tracking over the next couple of months, a new look was much warranted for due to various reasons:
 
Reflection – As a company, we channel all our energies into building a product that simplifies the way people hire and are hired. We do this with truckloads of passion, drive and dedication. We needed to hence grow a brand that reflects this passion, which in turn will definitely heighten the quality of whatever we do.
 
Rejuvenation – our brand needed to reflect the refreshed spirit amongst the team, and showcase our values as a company to the world. The starting point for this is our new look.
 
Redefinition – what we really are doing is changing the human resources landscape, and disrupting it in a way it’s never been done before. So our identity needed to include this visionary perspective and accommodate the changes that are yet to come.
 
 
So here you go, a photo-story of how we developed our spanking new logo!
Here’s what we started with, which is basically what we ran with when we started off!
When we started to iterate, we liked the idea of playing around and having fun with the Pi aspect of our name, which really is the essence of the science we bring to talent search.
We took it another step further, and added the clincher to this logo – our tagline that really puts into perspective our main objective, making life easy when it comes to finding the right people for the right job, and vice-versa. It’s all about the simplicity!
Here’s how we have already started using our new logo and made a huge splash at TechHR 2015, which was a runaway success this year! We made some great friends, had some interesting conversations and can’t wait to forge those into meaningful partnerships. We took some of our swag over to the event as well!
Thanks for watching!
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You can contact me through Facebook | Twitter | LinkedIn or send a mail to saileshgunasekaran@gmail.com