Galaxy Winning Edge Supplements was a new supplement range to be launched by a gym owner in the UK looking to break into the sports nutrition industry. 

 

The concept behind the name and logo was to embrace a new formula Protein powder and pre-workout drink that was light years ahead of its competitors. With an over saturation of products already on the shelves in Supplement Stores, it required visual impact with a combination of bold colour scheme of blue and black with steel elements to appeal to the masculine bodybuilding culture. Previous knowledge of supplement packaging and working within the industry gave me an understanding of the importance of product information. Reference of what type of protein, how it works, flavour and weight all needed to be recognised with ease.