Field & Stream Trophy Boot Concept

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Customer

Sex: Male and Female

Consumer Overview:

The Hunter is rooted in Tradition and Family - Many Hunters are introduced to hunting through their family at an early age, creating significant nostalgia and family tradition that is passed down through generations
The Hunter has an appreciation for the outdoors- this is where they can escape everyday life and enjoy nature
The Hunter is a part of a strong community and friendships are a huge part of their experience and enjoy sharing memories and knowledge with each other
For Most Hunters, it’s not about the kill- Hunting is a way of life rooted tradition, nature and conversation
Hunter’s appreciate the latest technology for the most extreme terrain and conditions

i.e. Gore-Tex and Vibram outsoles

Our F&S Trophy Hunter Customers are willing to invest in quality and reliable footwear- they trust a good year welt construction with a leather upper to do the job.

Good year welt customers are very traditional in their footwear

Design Direction

Our challenge is to protect the integrity of Field and Stream’s history while keeping it relevant in a fast paced, high –tech, “today” focused world

Authentic- we feel right at home in the great outdoors
Durable- our brand has weather the test of time, and so will our gear
Reliable- count on gear that carries the F&S name
Technical- our gear is designed and engineered to provide an advantage in the outdoors

Key features:

Waterproof
Durable/ Abrasion resistant
Good year welt Rugged Outsole
800 grams of Insulation for Cold Climates
Lightweight
Comfortable
Flexible
Reliable