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  • About

    About

    Brand Experience of all Groupon merchant-facing initiatives
    Published:
A company-wide effort to unify the experience of Groupon's external communication, merchant tools, offerings and services.

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The Mpetus™ is our emblem that represents merchant prosperity by symbolizing both profit and customer growth. It is also the familiar paper receipt at the counter of our brick-and-mortar retailers, and the M that stands for our sub-brand Groupon Merchant™. We wanted a classic, business-like form that felt trustworty and optimistic.