As Director of Communications for CareerSource North Central Florida, I am responsible for all organizational branding. In 2013 Florida’s workforce system adopted a statewide unified brand. Serving as the Regional Brand Champion, I guided the local board through the rebranding implementation, including the development of internal and external campaigns aligned with the statewide brand standards. I raised brand awareness with staff, sponsors, community partners and customers through earned media coverage, advertising and branding consistency.

CSNCFL also expanded its previous advertising efforts into the regional airport, where I launched the “Take your business to new heights” campaign. This campaign also crossed over into notable regional events, such as the Cade Museum Prize Night where attendee gift bags included a CSNCFL paper airplane with contact information.