Wikipedia is a global, community-based source of information and we honed in on this simple brand truth: "Wikipedia: The Evolution of Knowledge."

Centering its strengths around the global community, our proposed logo had to remove itself from strictly Western Characters resulting in an abstracted "W" more attune to progression, steps and iteration. This allows each language to be recognized in the typography above the symbol and makes for a more iconic mark as a whole. Additionalyl, we animated the logo for use in presentations, videos, keynotes, sponsorships, and live events.

The last stage of our rebrand was to address the online web experience. Simplifying the layout, and adding new features like "NOTES" were some simple modifications that enhance the utility of the brand across all mediums.