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    ‘Inspired by nature, designed to care’ To what extent can a washing machine be special? Beko's answer to that question is crystal clear and it i… Read More
    ‘Inspired by nature, designed to care’ To what extent can a washing machine be special? Beko's answer to that question is crystal clear and it is like that: Our new generation of washing machines are special as they can be with their new proSmart Inverter technology and loads of other new features that cannot be found anywhere else. So after a thoroughly collaborative think thank process with them, as Sherpa we decided to give a special microsite to that special machine of a new generation in accordance with both its human-friendly and technologically innovative side. To emphasize the inspiration taken from the nature, we wanted to build the storytelling of the microsite on the heart of the nature with the help of a mobile adaptive installation. At this point we need to underline that it was an important aspect of our mutual approach with Beko to be more friendly for the mobile user and we tried to make this whole concept and the gradual composition of the storytelling more optimized for them. By coming from the heart of the colossal mountains and the fresh lakes and the forests to a cozy home environment, we chose to show the interaction between the residents of the house and the new Beko washing machine of the proSmart Inverter technology. By following this main storytelling setup, with a side menu navigation and a new set of icons designed specially, we tried to underline the special set of features which are the main power point of the new generation of domestic appliances of Beko. Read Less
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Digital Experience Producer
Selen Şentürk
Digital Experience Designer
Özgür Korkmaz
Digital Experience Developer
Başar Şen