Passion is a way of seeing; it crosses all boundaries. If you give yourself totally to what you are doing, you will find success. That is ClinicAivla’s point of view.
“Aivla” means “eagle” in Romansh, the descendant of Latin spoken in the Swiss canton of Grisons. For Dr. Paolo Bernasconi, ophthalmologist and founder of Clinic Aivla, the eagle is long-held passion – and a perfect symbol for his practice.
High in the clear air above the permanent snows of the high Alps, the eagle navigates with boldness and precision, scanning the landscape in perfect acuity. For Dr. Bernasconi, these values, nurtured through his life-long fascination with nature, also drive his professional career.
Dr. Bernasconi came to Ander Group to create media in celebration of ten years of Clinic Aivla and fifteen of his ophthalmology practice. Looking at the beautiful sculpted eagle at his clinic’s entrance, we understood immediately what this business was about and how to encapsulate those values in a strong brand identity.
The eagle, his razor-sharp sight and his powerful winding shape, transformed into a striking logo, while the colors of the sky and mountains brought the exhilaration of the outdoors into every interaction.
Healthy sight is so precious because it lets us interact, clearly and simply, with our world. Insight through good design does the same thing: it clarifies the world, giving us the eagle’s broad perspective and powerful vision. Come fly with us.
